I've been checking my RS downloads indicators and doing some thinking. To start with, a big thanx to everyone for checking out this page and for the occasional comment. And I've also been lucky to have the minimum of spam, which by the way I still hate so quit it.
It's amazing how popular the Drexciyan records posted here have been. Really don't know why, though I love them too. I think people recognize them or search for them and just download them. They are now of a cult status, I understand. Rightly, don't get me wrong. But I wonder if there is a logo more recognizable than 'UR'. Some classics like 'Pop Artificielle' and 'Soundtrack 313' follow with (much) lesser clicks. Some of the Rother ones also go unexpectedly well. Less popular but still strong stand some listening electronics or 'IDM' releases, but only the ones from well known names (like Pole, Friedmann, or the Toytronic one). And the Heckmann ones.
Cologne techno and listening stuff is sadly overlooked (with the exception of Gas' apparently rare debut 'Zauberberg'). For example take 'Forever Sweet', which it's an album by as much a supergroup as you can get in this style of music, it's
supposed to be commercial, and I know that not a lot of people have it. But it's not that much wanted. Or the magnificent 'Dancer' compilation (which I intentionally left without comments and had even fewer downloads), some years old and not so rare but still top quality, ahead of it's time and surely worth it. Kompakt fans seem to be more interested to get the latest release two weeks before it's out than listening to something from the back catalogue. Maybe history is a totally boring lesson after all. But it still makes me sad, cause I like it.
Most of the times when I post a release, I try to keep in mind if it's available around, searching as much as I have the time. I also like to share some not-so-much known or rare numbers and low-profile compilations with unreleased tracks by famous artists. Most exceptional example of this is the 'Ego' compilation, a limited pressing, 2CDs full of unreleased improvised live stuff, good tracks by artists that are still considered top. Which was downloaded by only
two persons. Or the 'Station 17+' remix compilation, the prophetic 'WiR' Ladomat compilation and the 'Music For Children' concept, which were mostly ignored.
The thing is, does a record
really have to be charted to be good? Everyone with an IQ over 20 could reply to that, still more or less we all do act like it has to. If the 'Ego' CDs were released by Soul Jazz or Raster-Noton or simply Kompakt, they would sell millions and everybody would pick them. It's normal. If I find somewhere a bootleg by a band I'm sure I like, I'll pick it up with saliva dripping, but if it's a band I've heard it might be good but haven't heard it yet, propably I'll pass. There is so much more music I have to check before spending my so few but precious money, so I've got to move on. More or less this was also happening during the vinyl era, you could just
miss some records even though it was later apparent you'd loved them (check so many comments on old records everywhere). But I feel this is happening in a so much larger scale now.
The info overload by all types of marketing (corporate, mouth-to-mouth, MySpace, journalists' hypes) brought us to a point where, literally, all meaning is lost. A track might be considered successful, cause it was played by XXXX XXXXX last week and it made three hundred people on coke scream at the same time (which is a really difficult thing to do...). Someone edits it out of an illegal recording directly from the mixer and plays it every night or, worse, releases it as a bootleg in 2000 copies, making money instead of the producer that created it. After two months time when the official release is at last out it's already OLD and sells merely 500, while a new super hit remix by another 'artist 'will be played everywhere in its place.
When you have thousands of people trying to be DJs/producers, i.e. trying to achieve all this as a lifestyle so they can have sex and drugs and say they do music, all you get is the current situation. Where the average teen DJ-to-be has no role model to look up to, unless he wants to be a merchant (or a pimp, as it goes for the hip hop side). Where all that can be bought can be found everywhere for free, but no one's giving you any hints
what to get. And where the only hints you get are either from illiterate journalists that often get paid (in demos mostly) to support someone over the other, or the sales' charts of Beatport/ Juno/ Bleep/ Decks/ etc, which of course have some very good reasons to promote certain artists and hypes. The reasons being, some of them 'star' artists
own those stores, or are friends/partners with the owners. For certain labels, it's considered worthy of having almost all of their releases, just because the last one topped for two weeks on the charts of some famous (friendly) DJ who has decided to promote it, regardless of originality, quality or time endurance . For the rare one that truly deserves this kind of treatment, a hundred others don't.
And that leaves us normal people with the share-net. Where we can propose stuff to each other, listen to their proposals in turn, help each other out of this swamp of crap floating around which sooner or later we'll feed back. Obviously, as important as the roots are for the tree, the new branches are the future. New music
is important. So, dear friends, instead of posting the latest stuff just because it's new and then fight about it with someone like you because s/he "stole" the links (?!?!?!?!?!?), maybe it'd be better to write some shit about
why you are posting this. Even if this means you'll post two instead of twenty records. Maybe then you'll see you don't have to listen to a lot of crap, just the crap you like most. And maybe we'll have some more time to listen to them, instead of just piling them in hard drives, lost amongst a flood of faster downloads, more downloads, earlier promos, fake exclusives, CUT.
I really believe the music we hear is overestimated. And more over-evaluated than music is the lifestyle and the mentality it promotes. Most of you are too young to know, but hey, some say there is nothing new in art. This rush for the new big thing, this feeling that no one has done it before, is only partially true. 'No one has done it
like this before' would be more accurate, I think. So, when someone rushes you for something new that's old in two days, check if he's charging you for something. And take your time to decide if you like it. And if you do, stand for it and support it. Then and only then will something be of value to you or to the people you communicate with.
This is Növö, a project of Lauren Boudic, also known by his Genetik System alias.
